Optimizer Container Dumper
Project Vision
The Optimizer Container Dumper is an industrial machine that needed a logo to display on the side of the machine and for marketing needs. For this logo, I wanted to take inspiration from their patented chain design for the artistic direction. The timeline on this was pretty short, so I needed to get ideas out quickly for feedback and ideration.
Goals
1 - Understand how the machine works in order to best represent it visually in the logo.
2 - Thoroughly read the informational materials they provided to get the best idea of its use and function.
3 - Design a logo that is a great representation of their machine.
1. Research
This logo was a little atypical of my usual work, as they provided most of the research material that I would normally look for. This is a new machine that they designed themselves and uses new technology that isn’t being used in other machines of the same function. The most important part was the really understand how it worked and get a good grasp of what it does based on their guidance.
2. Options
Based on our conversation, I created a few options for the client to provide some feedback on.
3. Revisions & Final Design
Again, this was a bit of a different process than normal because of the short timeline. I met with the client in person to talk over the initial design ideas. I was able to quickly make edits so that we could get the final design idea decided, then I cleaned up the design and presented the final, which the client was very excited about.
3. Revisions Part 2
This second round of designs met their needs more closer to their ideas, and we moved forward in this direction. They preferred the second variation, and we iterated on that a bit more, cleaning it up to produce the final product.
4. Final Design
After a little bit of back and forth to get everything just right for them, we had the final logo for Escape Velocity Music!
5. Additional Branding Assets
We also had a short conversation on the colors and branding they should use to best communicate their brand to their potential customers. After some discussion, I presented this basic guide for their brand.
